Experience & Leadership | Deekilaru Com

Work Experience

Led a team of 4 (3 engineers, 1 security specialist) to design the FTA App; interviewed 25 customers, developed user-centric design &PRD, and optimized real-time data tracking, achieving an 80% improvement in accuracy and saving $200,000
Collaborated with Product Managers and IT to build the RFQ system in Globus' enterprise platform; led UI design, product strategy,automating vendor communication, reducing transaction time by 60%, and saving supply chain costs by $60,000 annually
Created advanced Power BI dashboards using 10 years of historical sales data, demonstrating expertise in data visualization, resulting in 25% improvement in decision-making accuracy.

Conducted 30 user interviews and synthesized insights from 24 usability tests, to identify key pain points in the business travel expense management tool leading to targeted features that reduced expense submission time by 35%.
Created detailed product specifications, including user stories and acceptance criteria, reducing feature delivery time by 20% and collaborated with the design team to create UI with Figma, boosting user satisfaction by 30%
Championed JIRA ticket prioritization based on business impact and customer feedback, while ensuring travel policy compliance and security protocols, leading to a successful Beta launch that improved stakeholder alignment by 30%

Led and scheduled a team of 8–9 student staff using Excel and Google Calendar, improving operational efficiency and cross-shift coordination by 30% during peak testing periods.
Maintained 100% accuracy in tracking test records for faculty and students by troubleshooting digital data entry systems and streamlining reporting using Google Sheets and basic database tools.
Implemented a digital inventory tracking system for test kits and PPE supplies using Smartsheet, reducing shortages and ensuring compliance with health protocols and campus safety regulations.

Led a team of 3 (2 engineers, 1 designer) to design and launch the Rowan Events App, among 19,000 students.
Designed & led 10+ user studies with over 100 participants, synthesizing actionable insights to optimize the overall customer experience.
Spearheaded the development of 6 key features that boosted functionality.

Aug 2020 – Dec 2020

Designed & executed A/B tests for 3 UI screens, analyzing 500 user research points hence, gathered insights leading to data driven decisions resulting in 9% increase in user adoption.
Developed and implemented prototypes for e-learning market features with the design team, resulting in a 20% decrease in user-reported issues and a 15% improvement in overall user experience.
Evaluated $100M market size to developed Market requirement document (MRD) and Product Requirement Document (PRD), translating user requirements via user research resulting in 15% user retention.

Collaborated with developers & designers to develop a user friendly website for a travel agency to drive user engagement &marketing.
Devised & executed user engagement strategies, user surveys, live chat support, gamification elements leading to 25% increase in website traffic.Also, conducted user surveys and feedback sessions resulting in a 20% boost in engagement & retention.
Implemented SEO initiatives enhancing organic search ranking.Created & Executed content calendar, targeted social media campaigns resulting in 15% rise in website visits and overall, 40 % increase in social media followers.

Implemented 3+ marketing strategies, resulting in 50% increase in no. of events conducted over a 2.5-year period & leading to 30% growth in overall student enrollment & participation.
Elevated organizational standing from Tier-3 to Tier-1 by collaborating with 5 major media houses, securing top talent from Bollywood, Music, & Tech industries, leading to a 40% increase in event attendance.
Elevated SPADE's prominence with a 75% turnover rate in industry-specific events, orchestrating 30+ successful events and securing $10,000 in sponsorships & partnerships for funding.

Spokesperson, and campaign Head for awareness on clinical depression & anxiety in 1,000 college students.
Led 36 + mental health workshops with spiritual leaders & mental health coaches for 450 + students.

Assisted 30 voters per hour to provided essential troubleshooting support to the US Election Commission during local elections in Gloucester County, New Jersey, ensuring smooth processing and efficient execution of election duties.

Championed impactful events, rallying an audience of 350+, to amplify awareness about employment and business opportunities for youth in Andhra Pradesh, Vijayawada, India.

Administered 4 Red Cross programs to help underprivileged minority class children & Senior citizens.

Led a 20-member team in launching impactful volunteering services to improve city conditions & worked for the State of Andhra Pradesh to promote tourism & travel.